Star Trek and its spin-offs have proven highly popular

The Star Trek franchise has numerous games in many different formats. Beginning in 1967 with a board game based on the original series and continuing through 2009 with online and DVD games, Star Trek games continue to be popular among fans.

Video games of the series are Star Trek: Legacy and Star Trek: Conquest. An MMORPG based on Star Trek called Star Trek Online was developed by Cryptic Studios and published by Perfect World. It is set in the TNG universe approximately 30 years after the events of Star Trek: Nemesis..[55] The most recent video game, set in the new J. J. Abrams universe, was titled Star Trek.

On June 8, 2010, Wiz Kids Games, which is owned by NECA, announced that they are developing a Star Trek collectible miniatures game using the HeroClix game system
The Star Trek media franchise is a multi-billion dollar industry, currently owned by CBS.[57] Gene Roddenberry sold Star Trek to NBC as a classic adventure drama; he pitched the show as "Wagon Train to the Stars" and as Horatio Hornblower in Space.[58] The opening line, "to boldly go where no man has gone before," was taken almost verbatim from a US White House booklet on space produced after the Sputnik flight in 1957.[59] The central trio of Kirk, Spock, and McCoy was modeled on classical mythological storytelling.[58]

Star Trek and its spin-offs have proven highly popular in syndication and are currently shown on TV stations worldwide.[60] The show's cultural impact goes far beyond its longevity and profitability. Star Trek conventions have become popular among its fans, who call themselves "trekkies" or "trekkers". An entire subculture has grown up around the show[61] which was documented in the film Trekkies. Star Trek was the highest-ranked cult show by TV Guide.[62] The franchise has also garnered many comparisons of the Star Wars franchise being rivals in the science fiction genre with many fans and scholars.[63][64]